Branjang Village, West Ungaran (2025) — Branjang Village is known for its tranquil atmosphere and warm community. Beneath this serenity lies growing local potential, one of which is the presence of creative and innovative MSMEs. To encourage village progress, the Thematic Community Service Program (KKNT) from Diponegoro University Team II is a concrete manifestation of student contributions in various areas of community service. Among the teams deployed, the KKN-T Team 107 is part of this village’s transformation, through a series of programs that reach various levels of society.
One of the KKN-T Team 107’s programs is mentoring Antoaquarium & Art, an MSME specializing in aquascape crafts. This business produces aquarium decorations with a highly aesthetic touch, combining aquatic plants, replica tree roots, and decorative rocks arranged to resemble natural landscapes. These products are not only visually appealing but also possess artistic value and promising market potential. However, limitations in digital promotion pose a challenge for businesses.
To address this need, the team developed a company profile website as the official digital platform for Antoaquarium & Art. This website is designed to display the business profile, product gallery, activity documentation, and contact information, accessible to potential customers from various regions. The presence of this website is expected to be the first step in building a digital identity and expanding the market reach of rural MSMEs.
The website development was carried out collaboratively by students from across disciplines. The process began with designing the appearance and developing communicative content, and finally publishing it for online access. The team not only provided development but also provided mentoring so that businesses could manage the website independently in the future.
This program is part of a multidisciplinary program that emphasizes not only technological solutions but also strengthening the capacity of MSMEs. Through an interdisciplinary approach, this activity demonstrates that collaboration between fields can produce tangible, sustainable results and have a direct impact on the community. More than just a digital project, the presence of this website is a symbol of change.
Antoaquarium & Art now has broader and more professional promotional tools, enabling them to reach a larger market, strengthen their brand identity, and build online business relationships. This demonstrates that village businesses have equal opportunities to compete in the digital age.
With greater access and control over their promotional media, Antoaquarium & Art is expected to continue growing and become an inspiration for other MSMEs in Branjang Village. From the creative hands of the village, works are now available, ready to be known more widely through a single digital link.
Author: Danu Aditya Firnanda (Computer Engineering, Faculty of Engineering, Diponegoro University)
Field Supervisors (DPL): Gani Nur Pramudyo, M.Hum., Muhammad Hamdan
Mukafi, S.S., M.A., and Siti Komariya, S.S., M.A.
Location: Branjang Village, West Ungaran District, Semarang Regency